During this season, some items increase their exports worldwide, including Christmas’ Toys and there are regions that are dedicated to their production on a larger scale.
China: The Giant of Christmas Toys
China is the undisputed leader in the production and export of Christmas’ Toys. This Asian country, known as the “Factory of the World”, has maintained a constant growth in this sector, reaching record figures in recent years.
In 2022, Chinese toy exports grew by 37.8% year-on-year, reaching a value of 46.12 billion U.S. dollars.
China accounts for more than half of global toy sales, exporting mainly to markets such as the United States, the United Kingdom, Japan, South Korea, the Netherlands and Mexico.
These nations made joint purchases worth 13.59 billion dollars, with the United States standing out as the main importer.
China’s success lies in its ability to produce in large volumes, its low manufacturing costs and its efficient logistics network, which ensures on-time delivery even in the most demanding season of the year.
Germany and the United States; Innovation in times of crisis
Germany has demonstrated resilience and adaptability in the toy industry. During the pandemic, the country increased its productivity by 16%, positioning itself as a benchmark in quality and precision in manufacturing.
The German industry is characterized by its focus on educational and sustainable toys, which has generated a growing demand in European and global markets.
The United States is not only one of the main consumers of toys, but also a prominent producer. In 2022, U.S. companies generated revenues of close to $24 billion in this sector.
Although much of the production is focused on satisfying its domestic market, the United States also exports high-quality toys, especially to Canada and countries in Europe.
Japan and the Netherlands: Relevant players in the global market
Although their export volumes are lower compared to China or the United States, countries such as Japan, and the Netherlands have a significant role in the toy industry:
Japan: Its toy market, valued at about $4 billion, stands out for high-quality and technological products, especially action figures and electronic toys.
Netherlands: With a strategic logistics approach, they act as a key distribution hub in Europe, connecting global producers to the market.
Globalization has allowed countries in different regions to contribute to the supply of Christmas’ Toys; however, it has also brought challenges, such as rising costs in supply chains, dependence on a limited number of manufacturers, and the need to innovate in sustainability to respond to the demands of more conscious consumers.
In addition, in recent years, a growing interest in local and sustainable manufacturing has emerged, which could further diversify global toy production in the future.
Source:
SafeLink México. (2024, mayo 15). ¿Cuáles son los países con mayor exportación de juguetes? https://www.safelinkmexico.com/cuales-son-los-paises-con-mayor-exportacion-de-juguetes/
