{"id":8323,"date":"2025-12-15T10:49:51","date_gmt":"2025-12-15T15:49:51","guid":{"rendered":"https:\/\/onusinsurance.com\/how-e-commerce-is-changing-air-cargo\/"},"modified":"2025-12-15T11:02:09","modified_gmt":"2025-12-15T16:02:09","slug":"como-el-e-commerce-esta-cambiando-la-carga-aerea","status":"publish","type":"post","link":"https:\/\/onusinsurance.com\/es\/como-el-e-commerce-esta-cambiando-la-carga-aerea\/","title":{"rendered":"C\u00f3mo el e-commerce est\u00e1 cambiando la carga a\u00e9rea"},"content":{"rendered":"

La <\/span>carga a\u00e9rea<\/b> vive un momento de ajuste global impulsado por el cambio en los patrones de e-commerce. Aunque los vol\u00famenes siguen creciendo, las tarifas y la rentabilidad muestran se\u00f1ales claras de presi\u00f3n.<\/span><\/p>\n

La industria cerr\u00f3 noviembre con mejores resultados de lo previsto. Sin embargo, el mercado ya se prepara para un entorno m\u00e1s complejo en 2026.<\/span><\/p>\n

Crecimiento s\u00f3lido, pero con se\u00f1ales de presi\u00f3n<\/b><\/h2>\n

La demanda de <\/span>carga a\u00e9rea<\/b> creci\u00f3 5% interanual en noviembre, apoyada por un mejor desempe\u00f1o desde septiembre. El mercado apunta a un crecimiento cercano al 4% en 2025, aunque con menor impulso que en a\u00f1os anteriores.<\/span><\/p>\n

El gran cambio es la desaceleraci\u00f3n del e-commerce. Despu\u00e9s de dos a\u00f1os de fuerte expansi\u00f3n, el crecimiento comienza a estabilizarse, especialmente en Asia y China, que hist\u00f3ricamente han sido los principales motores del mercado.<\/span><\/p>\n

Tarifas a la baja y presi\u00f3n competitiva<\/b><\/h2>\n

Las tarifas spot globales de<\/span> carga a\u00e9rea<\/b> cayeron 5% interanual, situ\u00e1ndose en 2.73 d\u00f3lares por kilo. Este ajuste refleja una competencia m\u00e1s agresiva entre aerol\u00edneas para ganar participaci\u00f3n de mercado.<\/span><\/p>\n

Rutas como Europa\u2013Norteam\u00e9rica registraron su primera ca\u00edda anual. En contraste, el noreste de Asia mostr\u00f3 mayor estabilidad, mientras que el sudeste asi\u00e1tico enfrent\u00f3 ca\u00eddas m\u00e1s pronunciadas por el aumento de capacidad disponible.<\/span><\/p>\n

Por otra parte, los aranceles en Estados Unidos han tenido un impacto menor al esperado, con un efecto real cercano al 10%-12%. Aun as\u00ed, la incertidumbre persiste y podr\u00eda intensificarse en 2026.<\/span><\/p>\n

Las restricciones al r\u00e9gimen de \u201cde minimis\u201d tanto en Estados Unidos como en Europa est\u00e1n alterando los flujos de <\/span>carga a\u00e9rea<\/b>.<\/span> China ha reducido env\u00edos hacia EE.UU., mientras fortalece rutas hacia Europa, Medio Oriente, \u00c1frica y Am\u00e9rica Latina.<\/span><\/p>\n

El papel de los forwarders y la tecnolog\u00eda<\/b><\/h2>\n

Las empresas log\u00edsticas se est\u00e1n adaptando mediante especializaci\u00f3n en sectores como semiconductores, farmac\u00e9uticos y tecnolog\u00eda. Estos verticales han sostenido la demanda en un entorno m\u00e1s d\u00e9bil.<\/span><\/p>\n

Adem\u00e1s, la adopci\u00f3n de inteligencia artificial y agentes digitales est\u00e1 ayudando a reducir costos y mejorar eficiencia. Esta transformaci\u00f3n est\u00e1 redefiniendo la forma en que opera la <\/span>carga a\u00e9rea<\/b> a nivel global.<\/span><\/p>\n

La <\/span>carga a\u00e9rea<\/b> atraviesa una transici\u00f3n marcada por la desaceleraci\u00f3n del e-commerce, la presi\u00f3n en tarifas y la reorganizaci\u00f3n de rutas comerciales. El mercado seguir\u00e1 creciendo, pero en un entorno de mayor competencia y volatilidad.<\/span><\/p>\n

Quiz\u00e1s te puede interesar: <\/i><\/b>La Uni\u00f3n Europea toma control: el marco comercial europeo inicia su transformaci\u00f3n<\/i><\/b><\/a><\/p>\n

 <\/p>\n

Referencias<\/b><\/p>\n

Jeffrey, R. (2025, 4 diciembre). <\/span>Air cargo predicted to pick up in second half of 2026.<\/span><\/i> Aircargo News. <\/span>https:\/\/www.aircargonews.net\/data-news\/air-cargo-predicted-to-pick-up-in-second-half-of-2026\/1080988.article<\/span><\/a><\/p>\n

Morrow-Roberson, C. (2025, 5 diciembre). <\/span>Forwarders prepare for another year of volatility. <\/span><\/i>Aircargo News. <\/span>https:\/\/www.aircargonews.net\/freight-forwarders\/forwarders-prepare-for-another-year-of-volatility\/1080976.article<\/span><\/a><\/p>\n

STAT Times. (2025, 8 diciembre). <\/span>Air cargo volumes rises 5% in November as e-commerce growth slows.<\/span><\/i> The STAT Trade Times. <\/span>https:\/\/www.stattimes.com\/air-cargo\/air-cargo-volumes-rises-5-in-november-as-e-commerce-growth-slows-1357404<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La carga a\u00e9rea vive un momento de ajuste global impulsado por el cambio en los patrones de e-commerce. Aunque los vol\u00famenes siguen creciendo, las tarifas y la rentabilidad muestran se\u00f1ales claras de presi\u00f3n. La industria cerr\u00f3 noviembre con mejores resultados de lo previsto. Sin embargo, el mercado ya se prepara para un entorno m\u00e1s complejo […]<\/p>\n","protected":false},"author":1,"featured_media":8315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica"],"yoast_head":"\nC\u00f3mo el e-commerce est\u00e1 cambiando la carga a\u00e9rea<\/title>\n<meta name=\"description\" content=\"La carga a\u00e9rea enfrenta su mayor cambio por el e-commerce. 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